Clay Christensen: The Jobs to be Done Theory | Kristjan Kure
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Clay Christensen: The Jobs to be Done Theory | Kristjan Kure
The Jobs to Be Done framework is one of the core foundations behind effective business and marketing decisions. People don't simply buy products or services - they "hire" them to get a specific job done in their lives. A classic example comes from Harvard professor Clayton Christensen and his famous milkshake story. By understanding why ...
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