In this episode, Zain Ahmad and Shayan Mahmud dive into the concept of the "Lipstick Effect" and how it plays out during a recession. They explore how this phenomenon impacts consumer behavior, particularly in the luxury brand sector. Hear insights from the creative minds behind Rastah as they break down why certain products thrive even in tough economic times. #Rastah #luxurybrands #howdoesitwork | Howdoesitwork.podcast
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