Burger King’s new campaign, “There’s a New King and It’s You,” takes a different approach to brand storytelling, one rooted in honesty.Rather than leading with product or promotion, the brand… | Cubery
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Burger King’s new campaign, “There’s a New King and It’s You,” takes a different approach to brand storytelling, one rooted in honesty.Rather than leading with product or
Burger King’s new campaign, “There’s a New King and It’s You,” takes a different approach to brand storytelling, one rooted in honesty.Rather than leading with product or promotion, the brand openly acknowledges where it has fallen short in the past, from food quality to the overall customer experience.By doing so, the campaign flips ...
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