Audi quattro®: Original Ski Jump Commercial In 1986 rally driver, Harald Demuth, created this iconic piece of advertising when he drove an Audi 100 CS quattro up Pitkavouri ski jump in Kaipola, Finland. | Car of the Century

Four wheel drive is in Audi’s DNA…. The Audi Quattro is more than just a car — it’s a legend born on the snowy rally stages of the early 1980s. Introduced in 1980, the Quattro revolutionized performance driving with its groundbreaking all-wheel-drive system, giving Audi an edge in both motorsport and road cars. Its name, Quattro — meaning “four” in Italian — symbolizes the power and control of four driven wheels. What started as a rally innovation became a hallmark of Audi engineering, shaping t