Building the Refreshed Arizona Brand: The Real Story of the "Arizona" Logo
6:27
YouTubeArizona Office of Tourism
Building the Refreshed Arizona Brand: The Real Story of the "Arizona" Logo
From the very beginning, there was an incredible vision for the refreshed Arizona brand. Arizona is not just one place or one thing. We talked to thousands of Arizonans to understand how Arizona feels to residents. What colors they see, what patterns they feel and which icons identify the state. The result was an updated logo that captures the ...
664 viewsAug 27, 2024
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Building the Refreshed Arizona Brand: Logo Reveal!
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We’re thrilled to unveil Arizona’s brand-new logo! The design embodies the vibrant spirit of Arizona and the people, places, and cultures that shape it. From our rich heritage and our exciting future to our breathtaking landscapes filled with sun-kissed deserts, northern pines, and stunning mountain ranges, our new logo is a tribute to our gorgeous state, crafted with Arizonans as our muse! And this is just the beginning ☀️ | Visit Arizona
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