Oh, Schlitz: How a Historic Ad Campaign Helped Kill America’s Biggest Beer Brand
Oh, Schlitz: How a Historic Ad Campaign Helped Kill America’s Biggest Beer Brand
Feb 17, 2020
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Listen to Steely Dan's commercial jingle for Schlitz Beer
Listen to Steely Dan's commercial jingle for Schlitz Beer
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Schlitz Beer Commercial (1977) Dubbed "Drink Schlitz or I'll kill you" by the ad industry, this disastrous campaign was pulled after just 10 weeks. This, along with recipe cost-cutting and product recalls, expedited the fall of what was, just one year prior, America's 2nd most popular brewery.
Schlitz Beer Commercial (1977) Dubbed "Drink Schlitz or I'll kill you" by the ad industry, this disastrous campaign was pulled after just 10 weeks. This, along with recipe cost-cutting and product recalls, expedited the fall of what was, just one year prior, America's 2nd most popular brewery.
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