100 years of entertainment, protected by intellectual property (IP). Since 1924, Metro-Goldwyn-Mayer (MGM) Studios has produced countless iconic films and TV shows, with its legendary ‘lion’s head’ logo at the front and centre of the brand. But how is MGM’s impressive output reflected in its European Union trade marks? Currently, MGM’s registered trade marks include: 🔸 a sound mark for the ‘lion’s roar’ heard at the beginning of every MGM film; 🔸 figurative trade marks for the logos of well-kn