Pipeline Creation vs Conversion: Understanding Up Funnel and Down Funnel Signals
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Pipeline Creation vs Conversion: Understanding Up Funnel and Down Funnel Signals
Learn the critical difference between up funnel and down funnel signals for pipeline creation versus pipeline conversion. This sales operations framework explains how to evaluate where in the funnel each signal matters and how to respond accordingly. Up funnel signals like website visits are valuable data points but don't warrant full sales ...
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