Step Inside Burger King's 'Sizzle' Restaurant of the Future
qsrmagazine.com
Step Inside Burger King's 'Sizzle' Restaurant of the Future
Year 2 of Burger King’s “Reclaim the Flame” promises a fresh marketing tilt and no shortage of operational and technical threads. But the gist of the chain’s progress, roughly 13 months after the $400 million plan was launched, isn’t complex, North America president Tom Curtis says. “The last year, they hoped they could invest ...
Oct 10, 2023
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