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Djerf Avenue is a safe space, and we hope that translates to you through our products and the content we create.
Clothing - Djerf Avenue
Find all clothing from Djerf Avenue. Discover a large selection of jackets, pants & dresses for your every-day life. Carefully designed by Matilda Djerf.
Shop All - Djerf Avenue
Djerf Avenue is a Swedish, non-seasonal, ready-to-wear brand created by Matilda Djerf. All clothing are ethically produced and manufactured in Portugal, Italy and Sweden.
Matilda Djerf's fashion brand faces backlash over bullying claims
Dec 14, 2024 · Swedish clothing brand Djerf Avenue is facing a backlash from fans following claims of bullying and body-shaming against its founder Matilda Djerf. An investigation by Swedish news outlet...
What Happened With Djerf Avenue? Toxic Workplace ... - Distractify
Dec 18, 2024 · Social media has been buzzing with chatter about Djerf Avenue, a fashion brand founded by Swedish influencer Matilda Djerf. Turns out, just shy of a dozen employees have come forward with some nasty allegations.
What did Matilda Djerf do? Djerf Avenue drama explained as …
Dec 18, 2024 · Matilda Djerf was accused of discrimination and favoritism at her company, Djerf Avenue, as well as fat-shaming plus-size models by refusing to use their photos.
Djerf Avenue backlash: The cult of the founder has risks and …
Dec 13, 2024 · Djerf Avenue, which was founded in 2019, has primarily found its success thanks to a loyal online community, particularly on TikTok, many of whom are fans of Djerf herself. This is what gives it an edge over fast fashion competitors, Djerf said in a …
Djerf Avenue Re-sell | Second Hand Marketplace
A marketplace to buy and sell second-hand Djerf Avenue items. Shop sustainably at discounted prices. Update your wardrobe with cash or credit earnings.
How Djerf Avenue Built a $35M Brand in 5 Years - Bigblue Blog
Oct 23, 2024 · In just five years, Djerf Avenue, founded by social media influencer Matilda Djerf, has grown from a small startup into a $35 million global fashion brand. This success is a testament to the power of authenticity, community-driven marketing, and a …
Matilda Djerf on community, New York, and the future of Djerf Avenue ...
Dec 13, 2024 · An icon for many young women around the globe, fans of the 27-year-old have gone crazy for her style, which explains why her brand, Djerf Avenue, has made millions of dollars. Djerf founded her clothing brand in 2019 with her partner and CEO Rasmus Johansson.