VALS (Values and Lifestyle Survey) [1] is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in …

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Jan 21, 2025 · What’s it: VALS stands for values, attitudes, and lifestyles, a framework for psychographic segmentation. It combines psychological and demographic characteristics to …

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Feb 3, 2025 · VALS stands for Values, Attitudes and Lifestyles. This is trademarked strategic tool which applies to psychographic consumer segmentation. VALS was developed in 1978 by …

Nov 16, 1978 · SRI International designed the Values and Lifestyles™ (VALS) program, a novel market research tool for determining the motivations behind consumer purchasing decisions.

VALS was developed from the theoretical base of Maslow’s hierarchy of needs and the concept of social character. When market segmentation based on customer psychology has to be done, …

Feb 26, 2025 · Vals which is also known as values attitude and lifestyle is one of the primary ways to perform psychographic segmentation. All three terms are intangible in nature and therefore …

Values, Attitudes, and Lifestyles (VALS) is a consumer, phychographic, segmentation methodology that divides consumers into groups based on psychological and sociological criteria.