Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

Apple's new Vision Pro short puts Brad Pitt behind the wheel — and viewers in the cockpit — for a roaring F1 thrill ride.

As spotted by Sigmund Judge, Apple is continuing its marketing blitz for F1: The Movie, which lands at the box office on June 27 and will stream on Apple TV+ later in the year.

Apple CEO Tim Cook and Brad Pitt surprised fans at the company's Fifth Avenue flagship store over the weekend to promote the ...

Apple is teaming up with Fandango to offer Apple Pay users a special discount on upcoming Apple TV+ movie F1. When purchasing ...

There aren't many ways the Apple TV 4K can be improved, but I can think of one neat upgrade for us home cinema specialists ...

Apple actually built a customer camera for Formula 1 cars to use during filming. This wasn’t Tim Cook rocking up to set with an iPhone taped to a steering wheel. The tech giant built a bespoke bit of ...

Racing legend Lewis Hamilton, a producer on an upcoming movie starring Brad Pitt as a fictional Formula 1 driver, wanted the ...

Apple’s Worldwide Developers Conference (WWDC) has concluded, and it’s been an interesting year for Apple. While what we saw ...

In these excerpts, author Patrick McGee argues how Apple’s dependence on China, as both manufacturing and customer base, is ...

At WWDC 2025, Apple changed how we interact with our devices with the introduction of a new user interface it calls Liquid ...