Marketing Management - Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 ...

Logic alone fails to secure executive buy-in. Learn how to use relationships, narrative, and internal politics to gain lasting support for your marketing strategies.

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

Artificial intelligence (AI) has shifted from a futuristic concept to a core business tool in just a few years. From customer service chatbots to predictive analytics, organizations are relying on AI ...