For sheer scale, longevity, and its position as perhaps the world's most recognizable brand, McDonald's is the classic example.
The IRS is paying out $2.4 billion to taxpayers who failed to claim a Recovery Rebate Credit on their 2021 tax returns.
Inflation remains a wild card for 2025. Inflation has retreated from its peak of 7.2% in June 2022, according to the Fed’s preferred gauge, standing at 2.3% in October. Moves by the Federal Reserve ...
President-elect Donald Trump threatened to reassert U.S. control over the Panama Canal, accusing Panama of charging excessive rates to use the Central American passage, which allows ships to cross ...
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In 2022, the U.S. Copyright Office denied copyright protection for an artwork created solely by AI, citing a human authorship requirement. Similarly, in patent law, most jurisdictions require that ...
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For companies chasing growth, IPOs, or exits, the game has changed. To stay ahead, top cybersecurity companies are modernizing go-to-market strategies, zeroing in on high-growth segments, and creating ...
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In a competitive economy, retaining customers requires creative, personalized strategies. Here’s how small businesses can ...
Each of these companies evokes very clear emotions and ideas. You know exactly what to expect from each. BMW is “the ultimate driving machine.” Apple sells stylish, hip computers and products.
Learn why successful brands rely on genuine audience insights, emotional resonance, and crafting narratives that reflect consumer aspirations.