Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and ...

Vivek Bhargava, Co-founder, Consumr.ai, shares his predictions for the year ahead,  influence of AI, dissolution of boundaries between AdTech & MarTech and more ...

MV Shreyams Kumar, Mayura MS, and Devika MS talk about transformations at the 100-year-old institution, where the new ...

Rapid growth in the D2C sector brought its share of challenges, as brands navigated costs, consumer behaviours, and ...

Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year ...

The National Financial Reporting Authority (NFRA) has reportedly imposed a Rs 2 crore penalty on Deloitte Haskins & Sells for audit lapses in Zee Entertainment Enterprises Ltd (ZEEL) in the FY2018-19 ...

Anadi Sah, National Creative Director, Chief Innovation Officer and Founding Member, tgthr., lists trends that will give the ...

India Today celebrated its 49th anniversary with a special issue commemorating the key turning points that have shaped ...

Today's Santa Claus demonstrates how economic forces and marketing can transform cultural symbols into powerful business drivers ...

Rajiv Dubey, Vice President, Head of Media & Brand Activations, Dabur, shares a deep dive into the trends reshaping the media ecosystem in India ...

Made for brands aiming to foster emotional connection with consumers, Mocha Mousse has been featured in products and campaigns of innovative brands ...

Dabur has sought that Patanjali be immediately restrained from putting out the ads that are allegedly disparaging against the FMCG major's Chyawanprash products ...