Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year.

Volvo has appointed Initiative to its global media planning and buying account following a review. The review, handled by ...

More than three decades after being banned by the U.S. federal government, lawn darts are back. Well, actually — hopefully — not the dangerous backyard game itself. But Old Fourth Distillery has ...

Data from Campaign School Reports proved a hit in 2024, from features about hybrid-working to parental leave policies.

Footwear maker World Shoe also hired Finn Partners in June as global AOR. The firm promoted Brent Wilson to global head of ...

In Ready to Work Out, created by New York-based creative agency Mythology and directed by Jonathan Dayton and Valerie Faris ...

The concept of "brand risk" has flipped; the real danger of invisibility now outweighs the risk of taking a stance. In the ...

And this time, he’s challenging convictions, sparking curiosity and reminding us why the best marketing doesn’t feel like ...

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

The two-day activation from Dec. 13-14 in New York’s Williamsburg neighborhood was created in partnership with experiential ...

The media company, founded by Gary “GaryVee” Vaynerchuk that owns agencies like VaynerMedia, is also celebrating its 15th anniversary by hosting 15 “secret wine parties” at the previously mentioned ...

The only thing scarier than spotting a porch pirate with your Ring camera? Spotting a ghost. The Amazon-owned home-security company encouraged customers this fall to share footage of paranormal ...