To succeed in 2025, GCC businesses must leverage deep personalisation beyond data-driven recommendations to hyper-localised ...

Al-Futtaim Automotive's Katib Belkhodja sparks an interesting conversation on the role of marketers in an AI-integrated ...

As the IAA Saudi Chapter president, Al Sahhaf will address key industry priorities such as cultural exchange and economic ...

It’s the year to prove that marketing and creativity are not just tools for growth but forces for transformation.

With screens situated where people live work and shop, the AlArabia DOOH network aims to deliver both high visibility and ...

Yango's CEO of Search, AI, and AdTech, Sergej Loiter, talks about the need to focus on practical applications of AI instead ...

Flowwow's Irina Tatarinova delves into the key trends that marketing experts can employ to thrive in this dynamic market.

Virgin Mobile UAE's Rachel Devereux shares how customers remain the driving force behind the brands' growth, and how its ...

The new Bold Group agencies will focus on different areas of the communications industry. The Bold Group, a Saudi-based creative and communications group, has announced the launch of seven new ...

e& has unveiled an AI-crafted film for its Neo Home Experience platform, in collaboration with Saatchi & Saatchi and Big Kahuna Films. The project highlights e&’s ongoing efforts to incorporate ...

Dubai’s thrilling sports season is up and running with a stellar line-up of global sporting spectacles from the recently concluded Emirates Dubai 7s to the highly anticipated upcoming Hero Dubai ...

GroupM, WPP’s media investment group, hosted its ‘NextM: Path to Prosperity’ event in Riyadh, gathering global thought leaders, local industry experts, and influential figures to explore the changing ...