Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by ...

Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by August 2026. They plan to take the new entity public around that time, pending ...

Future phases of BSSP's campaign are planned for March, when ESPN will demonstrate its leadership in women’s sports coverage. BSSP will then tease the launch in the summer, and encourage fans to sign ...

Nielsen is ratcheting up pressure on Paramount as their contract dispute nears its fourth month, cutting off access to a ...

New Year’s is coming early for Planet Fitness this year. The gym chain is known for running a marketing campaign every Dec.

Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.

Amazon’s Amy Armstrong returns to the agency world following an earlier stint with IPG Mediabrands’ Initiative, where she was ...

Reaching Gen Z consumers remained a priority for many marketers in 2024—and some were more successful than others in doing so ...

Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, ...

Volvo Cars has awarded its global media business to Interpublic Group of Cos.’ Initiative following a competitive review ...

It was anything but a boring year in ad tech circles—there was a Google ad tech antitrust trial; there was a showdown between ...

Pop-Tarts scores with toaster trophy and Puma defuses PR disaster—plus, why it was a bad week for Grubhub, T-Mobile and NFL ...