Rare Beauty is taking its first swing at fine fragrance — and it’s hard to miss, especially if you’ve walked past a ...

On August 7, Selena Gomez attended an event for the launch of Rare Beauty’s Eau de Parfum. The singer wore Cult Gaia’s Renata ...

"Some of my best memories were when I was creating this," Gomez said of developing Rare Eau de Parfum, dropping on Aug. 7 at ...

Singer and actor Selena Gomez's brand Rare Beauty has just debuted its first ever perfume, and it's already getting high ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Rare Beauty is launching their first perfume: Rare Eau de Parfum. The warm, decadent fragrance can be worn on its own or ...

Selena Gomez is promoting Rare Beauty's first-ever fragrance in her bathrobe, her 8-carat engagement ring, and pretty much ...

Benny Blanco confessed to wearing Selena Gomez's perfume "all over" to remember his love. See the sweet moment.

Selena Gomez celebrated a major moment for Rare Beauty on Thursday night in Los Angeles, launching the brand’s first-ever fragrance, Rare Eau de Parfum. Of course, a celebratory night calls for a ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Rare Beauty, the make-up brand from former Disney star Selena Gomez, has just released its first ever fragrance, and shoppers ...