Puma shares plunge after missing profit target
While this increased revenue, it weighed on Puma’s profit margin. The company is aiming to boost its margin through cost cutting, which it said would include reallocating staff to “strategic growth areas” such as marketing, while keeping the total headcount “stable”.
Puma Announces Cost-Cutting
German sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts, as they aim to bolster profits.
Puma SE reported a 9.8% sales growth in Q4 FY24 and launched a new efficiency program aiming to enhance profitability through cost control measures and strategic investments.
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Puma plans efficiency programme as figures fail to meet expectationsGerman sporting apparel group Puma is planning to introduce an efficiency programme aiming to raise the company's profit margin, boss Arne Freundt said on Wednesday. Puma achieved a higher operating ...
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Puma shares slumped on Thursday as the German apparel maker’s preliminary fourth-quarter numbers disappointed analysts.
The gulf in performance between Adidas AG and Puma SE shares since Bjorn Gulden hopped between the German sportswear makers ...
Charlotte Hornets star LaMelo Ball and his sneaker sponsor, Puma, are set to release the greatest sneakers of all time.
By Nikhil Sharma and Pranav Kashyap (Reuters) -European shares closed higher on Thursday, buoyed by President Donald Trump's ...
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