T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.
T-Mobile to acquire Vistar Media for US$600m
T-Mobile is acquiring Vistar Media for US$600m in cash, aiming to fuel better ad experiences for consumers and more effective products for advertisers.
T-Mobile to acquire Vistar Media
US mobile network operator T‑Mobile has entered into a definitive agreement to acquire Vistar Media, a provider of technology solutions for digital-out-of-home (DOOH) advertisements. T-Mobile says Vistar Media is the leading provider of (DOOH) advertisements,
T-Mobile to acquire Vistar Media for $600 Million to bolster advertising business
T-Mobile US said on Monday it has agreed to acquire Vistar Media, a real-time outdoor advertising technology provider, for about $600 million, in an all-cash deal. The deal would strengthen the telecom provider's advertising business by giving a foothold in the digital out-of-home (DOOH) advertising market,
T-Mobile bets $600 million on Vistar Media to enter the DOOH advertising market
Vistar Media’s platform enables buying, selling, and managing media campaigns across 1.1 million digital screens operated by OOH media houses and advertisers.
Mobile telecoms company T-Mobile to acquire Vistar Media
The US subsidiary of German telecommunications company Deutsche Telekom AG has announced plans to acquire New York-based Vistar Media. T-Mobile said on Monday it has agreed to buy the provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives.
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