From NFL plays to college sports scores ... latest marketing maestro among the competitive and creative crowd. Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter!

Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

Super Bowl airtime doesn’t come cheap. In fact, this year companies spent $8 million for 30 seconds of screen time at a Super Bowl most people will only remember for Kendrick Lamar’s unprecedented rap ...

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

With all of America watching the same broadcast, the advertisement industry pulls out all the stops for their commercials. So many people watch the Super Bowl for different reasons. Sports fans ...

Super Bowl commercials are another reason the Super Bowl is so big. Both die-hard NFL fans and non-football fans alike can bond over watching the commercials that take place during the ...

Between the halftime show, pregame ceremonies and multi-million dollar commercials, there really is something for everyone. Those who watch the Super Bowl with an eye toward the commercials are in ...

The matchup for Super Bowl LIX in New Orleans isn't set, but the pieces are starting to come together. Most of the pre-releases that we've seen so far are just teasers to set up their ads for ...

top winners and everything you need to know Super Bowl commercials have become a cultural phenomenon, with brands investing heavily to create memorable and impactful ads. Here is a look at are the ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America could use a brief diversion. As the Philadelphia Eagles and the Kansas ...

Which teams are in the NFL Playoffs this year and which ones ... In 2024, the cost for a 30-second commercial during Super Bowl LVIII ranged between $6.5 million and $7 million, consistent with ...