Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, unless Meta AI slyly turns promotional.

WhatsApp has started showing sponsored stories inside its Updates tab, the home of Status and Channels. Meta explained in ...

The rollout of advertisements in WhatsApp’s Updates tab marks a key turning point for a platform that is deeply woven into ...

After launching a new generation of Ray-Ban Meta smart glasses, Mark Zuckerberg's co-founded company is now all set to come ...

Meta Platforms’ latest move to monetize WhatsApp could add billions to its revenue over time, according to a new note from Morgan Stanley (NYSE:MS).

WhatsApp is taking a bolder step into the advertising world — but in a way it says won’t mess with your personal ...

Meta is streamlining how users post videos on Facebook by consolidating all video uploads into the Reels format, removing the need to choose between a regular video or a Reel.

Facebook's parent company finally brings ads to WhatsApp, straying from the hit messaging app's founding principles ...

SAN FRANCISCO: WhatsApp is set to roll out three new monetisation features within its Updates tab, including paid channel ...

Amazon has announced its integration with Disney Advertising’s Real time Ad Exchange (DRAX), becoming the third demand-side ...

Users will soon be able to browse channels by category, and even search and chat with verified businesses - like shopping, travel, and finance - all from within WhatsApp. As Meta looks to tap into ...

WhatsApp will be launching three new features allowing businesses to advertise in-app. Here’s everything you need to know.