Eight of WhatsApp’s roughly 50 employees made more than $100 million off that deal, while Koum gained a net worth of $6.8 ...

Meta has quietly turned WhatsApp Status into its newest ad playground, setting up an unexpected face-off with the glitzy ...

New AI tools include brand-personalised ad creatives, image-to-video generation, Business AI chatbots, voice-enabled ads, and ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

Integral Ad Science has launched expanded contextual category reporting for Facebook and Instagram Reels and Feed.The ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( ...

This writer can see a handful of excellent reasons to consider adding Meta Platforms (NASDAQ:META) stock to his portfolio ...

Meta Platforms (NASDAQ: META) stock has been one of the best names to own. Its shares have generated a total return of 192%, ...

Warc’s latest global forecast shows the tech giants tightening their grip on ad budgets even as trade pressures slow spending ...

One cruel irony of the news business is that news stories drive immense value and earnings – just relatively little for the ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...