CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

A Starbucks representative told Business Insider that the chain wants its customers to "have a pleasant and accessible store ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring.

Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

Starbucks will be "sunsetting" its pickup-only store model next year, CEO Brian Niccol announced. What's the impact in Oregon ...

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Starbucks' turnaround under CEO Brian Niccol faces investor skepticism as margins shrink and traffic remains uneven.

As part of his Return to Starbucks strategy, Brian Niccol is betting on more welcoming, efficient, and customer-connected ...