A "kiss cam" moment at a Coldplay concert has gone viral after the band's lead singer, Chris Martin, joked about a possible affair. The band was playing a July 16 concert at Gillette Stadium in Boston when a man and woman dancing together during the show were shown on the stadium's Jumbotron.

What started out as a classic “kiss cam” moment spiraled Wednesday as two Astronomer executives were caught embracing at a Coldplay concert.

A formal investigation has been launched by tech firm Astronomer after its CEO Andy Byron and Chief People Officer Kristin Cabot were caught on camera during a Coldplay concert in a moment that has since gone viral.