Colorado football star Travis Hunter surprised his brother, Trayvis, by including him in the Adidas endorsement deal he ...

Colorado cornerback Travis Hunter has had a December to remember, having inked a deal with Adidas on Dec. 12 and won the Heisman Trophy two days later. However, according to Hunter, the deal was even ...

It’s been another great year for sneakerheads of all different ages. There was something for everyone this year, whether ...

Travis made it clear he wasn’t signing with a company that wouldn’t include his family. “I ain’t signing nothing that ain’t ...

And the latest CONCEPT (K) x adidas release will join that friendly competition sometime in 2025 when it releases. Mr. Bailey ...

A minty color palette always makes a comeback every winter. In preparation to kick off 2025 with a refreshing touch, adidas ...

The uniforms in 2015 were so good, the league ran it back in 2016 with essentially the same formula. And it still worked! One of the big reasons it worked is that the 2016 Christmas day slate produced ...

Ciara has been wowing audiences for decades with her music, releasing such hits as 'Like a Boy,' 'Promise,' and  '1,2 Step.' ...

For a brief moment, holiday sweaters turned into NBA jerseys and teams wore special Christmas gear. We look back at this ...

This series of Playable Futures articles considers how the design, technology, people, and theory of video games are ...

Academy Sports & Outdoors expects to pass on any tariff costs to customers, but it still thinks it can beat competitors on ...

A walk down advertising memory lane with Apple, Chevy, Adidas, Supercell, Cerave, Liquid Death, Yeti, and more.