Look, the whole point of getting one of the best camera phones – like the iPhone 17 Pro Max – is that it easily slips into your pocket and produces great shots. So at first glance, Sandmarc’s new ...

Tamron is announcing a new high-end standard zoom lens for portrait photographers, the full-frame 35-100mm f/2.8 Di III VXD lens for both Nikon and Sony mirrorless mounts. Tamron unveils its latest ...

Tecno and Samsung are collaborating on continuous optical zoom lenses to simplify smartphone cameras. The Freeform Continuum module offers seamless 1x-9x zoom, eliminating focal jumps. They also ...

Fujifilm has announced the XC 13-33mm F3.5-6.3 OIS, a 20-50mm equiv. zoom that slots into its lineup of budget lenses for its APS-C cameras. It's the kit lens for the X-T30 III being announced ...

The Fujifilm X100VI has earned viral fame, but the compact camera doesn’t have any optical zoom to speak of. Fujifilm’s newest lens, however, may be an enticing choice for photographers looking to ...

Alongside the final launch of the GFX Eterna 55, Fujifilm has announced the GF 32-90mm T3.5 PZ OIS WR, a stabilized autofocus power zoom designed for video work. The 32-90mm offers a 25-70mm ...

Fujifilm’s latest lens release is the first motorized power zoom lens for the GFX System. FUJIFILM North America Corporation, Electronic Imaging Division, recently announced the release of its FUJINON ...

Mark has almost a decade of experience reporting on mobile technology, working previously with Digital Trends. Taking a less-than-direct route to technology writing, Mark began his Android journey ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. VALHALLA, NY—Fujifilm North America Corporation, Optical Devices Division has launched its new ...

FUJINON has teased the development of the new UA22x4.8BERD broadcast zoom lens, which was designed for lightweight versatility. It is due to be released in the spring of 2026. Lightweight and compact ...

FUJINON has announced its new LA30x7.8BRM, a portable, lightweight 4K broadcast zoom lens. The LA30x7.8 is for 2/3-inch sensor broadcast cameras. It boasts a highest-in-class 30x zoom, covering the ...