Curry's basketball greatness helped Under Armour's growth. Sneakerheads now wait to see what's next with the new free agent, ...

When Steph Curry signed with Under Armour in 2013, he became the face of the company. He could have chosen other bigger brands, such as Nike, where high-profile athletes have previously had massive ...

On Thursday, the Golden State Warriors star and the athletic brand announced their mutual agreement to end their 13-year partnership, separating Curry Brand, which produces shoes and apparel, from ...

Houston Rockets forward Kevin Durant would like to see his former Golden State Warriors teammate Steph Curry land with Nike ...

Curry noted it may be "weird seeing me in anything else" when he wore Nike Kobe 6 "Mambacita" shoes during warmups on Friday ...

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

Peter McGoldrick at Stifel, who has a “buy” rating on UAA at a $9.00 target, said the separation of the Curry Brand and ...

The stock of Under Armour has a consensus Hold rating among 19 Wall Street analysts. That rating is based on three Buy, 13 ...

In his substack, The Sneaker Newsletter, Nick Engvall, a footwear consultant and founder of Sneaker History, noted that Under Armour’s Curry partnership started out strong with some “chunky, ...

After splitting with Under Armour, Stephen Curry was seen wearing a pair of Nike “Mambacita” Kobe 6s before the game against ...

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Morningstar analyst David Swartz called the reversal “stunning,” adding that “the reversal can only be seen as a failure by ...