A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Forbes reported that Curry generated more than $100 million per year in revenue during his partnership with Under Armour, ...

Carmelo Anthony saw all of this and used the newest episode of “7PM in Brooklyn” to deliver a message straight to Curry, per ...

Siena men’s basketball head coach Gerry McNamara has announced his third official commitment to the Saints incoming recruiting class. Ryan Moesch, a four-star recruit ...

For all his mind-boggling exploits on the court, the Warriors star’s signature kicks were always largely anonymous. Now, he ...

Steph Curry should’ve broken up with Under Armour a long time ago, says Sonny Vaccaro, the sneaker industry icon who once ...

Steph Curry is used to making waves for what he does on the basketball court, whether it’s by taking and making all manner of ...

After a successful 13-year stint, Golden State Warriors superstar Stephen Curry and Under Armour are parting ways, the company announced on Thursday.

The day after parting ways with Under Armour to become one of the biggest sneaker free agents ever, NBA superstar Stephen ...

After the split between Stephen Curry and Under Armour, there is speculation about who the sharpshooter may sign with ...

Under Armour has signed one of the National Hockey League's top defensemen as the Baltimore-based apparel company navigates a ...

Since his split with Under Armour, Stephen Curry has reportedly been privately working out in Nike Kobe 6 shoes.