Apple's mistakes and even lies about Apple Intelligence are ultimately the responsibility of CEO Tim Cook, but he's not going anywhere — and nor should he.

The failure of Apple Intelligence has caused a PR crisis for Apple, now the company needs to take accountability for overpromising and underdelivering.

Apple CEO Tim Cook has taken to X (formerly Twitter) to tease that 'There's something in the Air' this week, and it might ...

Tim Cook is teasing a new Apple launch coming this week. The CEO kept his Monday X post brief with a simple caption saying, "this week," and a five-second clip. The post stirred up discussions on ...

Apple is shifting focus back to Tim Cook's initial vision for lightweight AR glasses after the Vision Pro's commercial failure. The company aims to develop standalone AR glasses and camera ...

In a cryptic post on X (formerly Twitter), Apple CEO Tim Cook appeared to confirm the release of a new product coming in the next few days. Cook shared a video showing the words 'There's ...

Apple is planning something for "this week," according to CEO Tim Cook. His X post was concise, but it's a callback to the launch of the first MacBook Air. The announcement is likely for the M4 ...

Previously, she was a writer and editor at MUO. Apple CEO Tim Cook just teased the launch of a new device coming to its Air lineup this week. In a post on X, Cook posted a short video with the ...

Tim Cook teased yesterday with the tweet, "There's something in the AIR," that all but confirms the arrival of an M4 MacBook Air. Apple today announced new iPads, and new MacBook Airs are expected ...

Apple CEO Tim Cook has announced the introduction of a new iPhone SE, set for launch on February 19. This fourth-generation SE will feature significant design changes, including a 6.1-inch OLED ...

Apple CEO Tim Cook announced plans to unveil a new product this week. But what will it be? "Get ready to meet the newest member of the family. Wednesday, February 19. #AppleLaunch," Cook teased on ...

It’s likely a very smart choice of words, but this all but confirms that there is at least an Apple launch on the horizon. As with the tease for what turned out to be the iPhone 16e, Tim Cook ...