Apple made a major misstep with the way that it handled the delay of Apple Intelligence features for Siri, Apple analyst Ming ...

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The failure of Apple Intelligence has caused a PR crisis for Apple, now the company needs to take accountability for overpromising and underdelivering.

Tim Cook is teasing a new Apple launch coming this week. The CEO kept his Monday X post brief with a simple caption saying, ...

The air floating up from Apple’s spaceship headquarters is starting to smell like fan-less laptop exhaust. In a post to X, ...

Apple CEO Tim Cook today teased a new product announcement coming "this week." "There's something in the air," the teaser says. This teaser likely refers to a new MacBook Air with the M4 chip ...

Clicking the image above will open Tim Cook’s post on X ... but it “probably won’t come in the next few days.” Apple could also update the standard iPad at the same time.

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...

Apple is planning something for "this week," according to CEO Tim Cook. His X post was concise, but it's a callback to the launch of the first MacBook Air. The announcement is likely for the M4 ...