Snapchat reported that ads which generated higher levels of happiness correlated strongly with increased user attention and ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad format—Sponsored Snaps. This initiative, which delivers a full-screen video Snap ...

Release of Sponsored AI Lenses is only a part of Snapchat’s broader strategy to introduce generative AI across its entire ...

Last November, the federal government passed the Online Safety Act, banning under-16s from most social media platforms. The ...

Largest Owner-Operator of Gaming and Lifestyle Social Channels Adds Social-First Firepower to Dawn's Specialist Agency ...

With brands increasingly exploring new-age digital marketing strategies, Sponsored Snaps mark a significant step in redefining how businesses engage with users in the mobile-first era. Snapchat ...

Pictures said, “We are thrilled to bring A Minecraft Movie to life in a whole new way through cutting-edge holographic and AR ...

Snapchat has launched ‘Creator Connect’, a multi-city campaign targeted at India’s Gen Z digital creators. As part of this marketing exercise, the brand will provide creators with mentorship, growth ...

Brands are increasingly using augmented reality (AR) to connect with consumers on sustainability. AR enhances transparency by ...

Snapchat has partnered with L'Oréal's ELVIVE Colour Protect haircare range to launch an augmented reality-powered beauty ...

Below, I will highlight the effects of a TikTok ban on 170 million monthly active users in the U.S. Some of the implications: ...

Posting on Twitter—now called X following Elon Musk’s 2022 takeover—isn’t so dangerous for everyone in Saudi Arabia, of ...