Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...
Today, at its Ignite conference in Orlando, Microsoft is announcing the general availability of a new version of its flagship operational database, SQL Server 2017. SQL Server is a product I have ...
Developing online games requires attention to both the client and server sides, and in particular in shooter games where a difference of a few milliseconds can make a difference in the outcome of a ...
Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing ...
Popular JavaScript frameworks like Angular, Ember and React have fueled enthusiasm for applications that perform most of their rendering on the client-side. Sadly, the power and benefits of ...
Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...
Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure. The rendering process then converts this code ...
A new report on Sunday again reiterates that Apple's AI push in iOS 18 is rumored to focus on privacy with processing done directly on the iPhone, that won't connect to cloud services. It looks like ...
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