It took a lot of balls.” Mix Master Mike (né Michael Schwartz) recalls the courage it took to call up the Beastie Boys, who ...

but the sandwich from Schwartz’s will always be our favorite. It comes on rye with yellow mustard, and the meat is studded with black peppercorns and a secret mix of pickling salt and spices.

In 2005, Schwartz sponsored 'Richard and Judy' (R&J) on Channel 4. This was their first ever foray into the world of sponsorship, having previously only ever relied on traditional TV spot advertising.