The Pistons tied a team record Monday night with their 13th straight victory, beating the Indiana Pacers 122-117. They matched winning streaks by their 1990 and 2004 NBA championship teams and ...

Steph Curry continues to roll out in different sneakers since his recent split with Under Armour after a 12-year partnership.

Perhaps the biggest story in basketball on November 24 regarded Golden State Warriors superstar Steph Curry's and Under ...

The Nike Air Bakin Posite Boot was a mouthful at the moment and the culmination of Nike Sportswear fusing everything retro ...

Stephen Curry is currently a shoe free agent, and the Golden State Warriors star appears to be enjoying the freedom to wear ...

The fan-favorite Nike PG 1 “White Ice” is slated for a major retro return, expected to hit shelves in Spring 2026. This ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Four WNBA players have committed to play in Project B, a women's basketball league that tips off in Europe, Asia and Latin ...

For all his mind-boggling exploits on the court, the Warriors star’s signature kicks were always largely anonymous. Now, he ...

Steph Curry should’ve broken up with Under Armour a long time ago, says Sonny Vaccaro, the sneaker industry icon who once ...

Victor Wembanyama and Ja Morant are the latest NBA players to suffer calf strains. The injury rate in general is up this season. Here are some possible reasons.

The Sneaker Boom', Crave's docuseries about the rise of sneakers in the 1990s through NBA stars marketing them, has dropped a ...