Stephen Curry is currently a shoe free agent, and the Golden State Warriors star appears to be enjoying the freedom to wear ...

The fan-favorite Nike PG 1 “White Ice” is slated for a major retro return, expected to hit shelves in Spring 2026. This ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Sabrina Ionescu's Nike Sabrina 3 basketball shoe is now available in a colorway designed by the Oregon Duck mascot.

For all his mind-boggling exploits on the court, the Warriors star’s signature kicks were always largely anonymous. Now, he ...

Victor Wembanyama and Ja Morant are the latest NBA players to suffer calf strains. The injury rate in general is up this season. Here are some possible reasons.

Since his split with Under Armour, Stephen Curry has reportedly been privately working out in Nike Kobe 6 shoes.

As one of the league’s elder statesmen, the Houston Rockets‘ Kevin Durant has served as a role model and mentor to rising NBA ...

Devin Booker officially unveiled his second signature shoe for the first time in front of a group of media on Monday at ...

Nike released the ad for Phoenix Suns guard Devin Booker's new signature shoe “Book 2” and debuted them against the Portland ...

Future Hall of Famer Steph Curry used his sneaker free agency to shine a light on Penny Hardaway and fellow former Magic star Shaquille O'Neal.

Caitlin Clark's new Kobe 6 Protro shoes sold out nearly instantly and resale prices are spiked. But, Clark's official signature line is due in 2026.