Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

To celebrate the 40th anniversary of the iconic Air Jordan 1, Jordan Brand and the Chicago Bulls have teamed up for ... every game he wore the shoes, but Nike picked up the tab, which just added ...

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

Over the years, the legendary story of the Chicago Bulls star playing in the prohibited shoe and sending the fines straight to Nike has become ... brand. With Air Jordan celebrating its 40th ...

For four decades, NBA legend and former Chicago Bulls shooting ... In 1985, the iconic red and black Air Jordan 1 got banned from the NBA and a slick marketing move by Nike turned the challenge ...

Basketball GOAT Michael Jordan once made his whole security team get a specific tattoo in a bid to test their loyalty and ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Michael Jordan is an icon. Not just on the basketball court ...