Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Ahead of its shift to an all-EV future, Jaguar unveiled a new brand identity this year. The rebrand was roasted by many online. But some advertising vets have said it was a smart strategy.

Four years ago, Jaguar’s chief creative officer ... It’s required for a fundamental reset because when we come to market with the new products, we can’t have a world where we’re showing ...

Jaguar’s I-Pace has been around for a relatively long time in electric vehicle terms. The car first went on sale in 2018 and has been a popular choice, especially among company car users.

The radical new all-electric ... family of EV cars. They admit there is 'no plan B'. Jaguar also plans to slash its UK dealership network by around 75 per cent from 80 to around 20 concentrated ...

Below we’ve rounded up over 20 of the most ... deliveries of an all-new EV family begin in 2026. It’ll be like when Glastonbury has a fallow year, but with Jaguar working frantically behind ...

Jaguar has always exemplified classic European luxury. Thanks to its handsome styling, potent powertrain, and a new lightweight aluminum body, the XF is poised to defend its title. Common competitors ...

Tata Motors, India's biggest electric car maker, is betting that locally manufactured EV batteries will help it maintain its ...