USC's Juju Watkins Lands Major March Madness NIL Deal: Nearing $1 Million Valuation
USC Trojans women’s basketball star guard JuJu Watkins is adding another Name, Image, and Likeness (NIL) campaign to her long list of deals ahead of March Madne ...
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Mondelez, Lotus Bakeries launch first product from licensing tie-up
In June last year, the companies said they would develop new products combining Biscoff biscuits with Mondelez’s chocolate ...
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“We are more like a better-for-you Haribo” – Wild Thingz founder Fliss Newland on the UK sweets brand’s positioning
UK-based start-up Wild Thingz is aiming to make a splash in the confectionery category with reduced-sugar sweets, which, ...