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HUL will secure 90.5 per cent of Uprising Science, the parent company of Minimalist, through a combination of secondary buyouts and primary infusion, with plans to acquire the remaining 9.5 per ...

Hindustan Unilever Limited (HUL), a fast-moving consumer goods company, has acquired the homegrown skincare brand Minimalist at a pre-money valuation of Rs 2,955 crore (nearly $350 million). The board ...

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Hindustan Unilever has agreed to acquire beauty startup Minimalist for about $342 million, as the consumer goods giant seeks to expand in India’s fast-growing premium skincare market.

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Five-year-old D2C brand Minimalist has been acquired by FMCG giant Hindustan Unilever at a valuation of Rs. 3,200 crore after HUL acquired a 90.5 percent stake in the business for Rs. 2,955 crore.

FMCG major Hindustan Unilever Limited (HUL) has announced the acquisition of the premium actives-led beauty brand Minimalist, which is set to provide a boost to its Beauty & Wellbeing portfolio.

Hindustan Unilever acquired a 90.5% stake in D2C beauty brand Minimalist, valuing it at Rs 2955 crore. The transaction will complete by June. Minimalist, founded in 2018, saw an 86% revenue jump in ...

The acquisition of Minimalist is a significant step in capturing the growing demand for niche, premium beauty brands. India’s beauty market is becoming increasingly competitive, with focused brands ...

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