Explore Stephen Curry's involvement in Under Armour's recruitment of Caitlin Clark and the consequences of the missed ...

"It was crazy because I didn't know that that was going to happen. We talked about just getting him a pair of my sneakers," ...

Sneaker culture continues to lead fashion, and 2022 was a landmark year defined by iconic releases, frenzied resale markets, and highly coveted models that had enthusiasts glued to their favorite apps ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

DIOS stands for "Did It Ourselves" and is owned by Houston rapper LE$ and visual art director Jorge Casanova. They first teased the Adidas collaboration in October with the release of the Family & ...

Michigan flaunts global Jumpman prestige while Maryland champions homegrown Under Armour, igniting a fierce brand battle in ...

In his first game since the announcement, Curry wore a pair of Nike Kobe shoes during his warmup for the Warriors-Spurs game on Friday. When the game started, he switched back to the Curry 12 Under ...

A Basketball player without a shoe deal? That is just a barefoot baller, waiting for someone to put a sole on it. From Jordan ...

After two years away, Bruce Brown is back with the Denver Nuggets and ready to saddle up for another championship run.

Learn about the iconic Air Jordan 4 Bred (colorway, history), and find where to buy with current resale prices.

The Air Jordan 11 Concord from the legendary 72-10 season is available on resale markets. Get pricing info, size ranges, and ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...