With rising temperatures and sticky humidity shaping routines, makeup enthusiasts are choosing lightweight products, radiant ...

Bridal makeup artist Shelby Ann Bell shares how bridal makeup trends have shifted toward softer, timeless looks and her tips ...

The mob wife makeup look is all about bold, dramatic features. It’s not just heavy makeup; it’s a style where every part of ...

We sat down with the Sculpted by Aimee founder and makeup artist to pick her brains on all things beauty - and we reveal the ...

Data shows search for "banana skin care" is up after brands double down on the nostalgic scent ahead of summer.

Actress Katie Holmes is a fan of MERIT Beauty, and she just shared an Instagram video of her using the brand's new Signature ...

I’ve got thin lips and I don’t want lip filler,” she says, revealing it’s a concern she hears time and time again. But ...

Plus, a makeup artist reveals 5 common lipstick mistakes to avoid.

Although summer is usually the time I look forward to coating my face in tinted sunscreen and going on with my life—sans my usual blush, eyeshadow, and eyeliner—summer 2026 is inspiring me to take ...

I’ve always loved the idea of a no-makeup makeup look, but constantly reapplying lipstick throughout the day completely ruins the low-maintenance vibe. That’s exactly why I started using the viral lip ...

If you feel like you can barely keep up with the number of new lip products out there, you’re not alone. Not only are there endless new balms and glosses, but the lip tint has entered the chat, too.

Straight from makeup artist kits. Your complexion shines in blue-based berries, jammy roses, and taupe-y nudes with just a hint of warmth. Makeup artist Sarah Bahlibi is a fan of the Merit Signature ...