The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

During the graduation ceremony for the new Knights of Knighton, Jestro the jester is ridiculed for his terrible, uh, jestring. Distraught, he's seduced by the powerful and evil Book of Monsters until ...

Lego Group posted record sales for the first half of the year as shoppers splurged on the toy-brick maker’s sets of homegrown and licensed themes such as Lego City, Lego Technic, Lego Botanicals and ...

During Gamescom fans got their first look at Warner Bros. Games’ brand-new LEGO Batman: Legacy of the Dark Knight, and it looks like a lot of fun! The trailer teases an original story that draws from ...

LEGO NEXO Knights: Monster at Toys R Us In-Store Building Event November 12th, 2016.

Nexo Knights: Infernox Captures the Queen! Set # 70325, Found USA retail, Toys R Us $24.99. Justice Department says Trump can abolish national monuments Deion Sanders Provides Health Update in ...

In the early 2000s, LEGO, one of the world’s most beloved toy brands, was quietly falling apart. The Danish toy giant that invented the iconic interlocking brick in 1958 found itself drowning in debt, ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...

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A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...

Lego has built itself into an organization that is almost inflation-proof. While other toy makers have slumped, Lego enjoyed double-digit growth in the first half of 2024. The company appeals to a ...

Lego is breaking sales records as the overall toy industry struggles to break even. The Danish toy brickmaker, which enjoys a cult following among adults and kids alike, turned in record sales and ...