As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore black and red shoes, which violated the league’s then dress code rules.

Stephen Curry creates sneaker buzz by wearing Jordan models and Sabrina 3s while hinting at major upcoming brand decisions.

The Nike commercials featuring Michael Jordan and Mars Blackmon is credited for taking the Swoosh Brand and the Air Jordan shoes to the next level. The commercials showed a different side of Jordan, ...

In case you missed out on watching most of the recent NBA season, arguably the most popular player emerged as Minnesota Timberwolves Anthony Edwards. Adidas, the company who endorses Edwards, also saw ...

While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear and apparel company aired a 90-second commercial last week during the ...

Suns forward Cameron Johnson has partnered with Phoenix-based shoe cleaning brand RESHOEVN8R to appear in its new marketing campaign's first two videos in a series that will recreate nostalgic Nike ...

The New Orleans Pelicans will have two Jordan Brand athletes in their starting lineup this season. On Saturday, Jordan Brand announced it had signed the New Orleans Pelicans forward Brandon Ingram to ...

The timing for VICE TV’s new documentary, One Man and His Shoes, couldn’t be better, one week removed from the completion of ESPN’s The Last Dance. Interest in Michael Jordan’s legendary NBA career ...