When pressed, do you choose your idol or your friend? That was the question essentially given to Hall of Fame guard Dwyane Wade on his podcast on the WyNetwork ...

Syracuse Orange freshman Kiyan Anthony, Carmelo's son, is part of a new NIL deal with some other stars in the sport.

UConn women's basketball star Sarah Strong is one of the latest NCAA standouts to join the Jordan Brand lineup.

Jordan Brand reveals its Class of 2025 NIL roster sourced from Nike's announcement. New class includes four elite prospects ...

UConn star Sarah Strong is now a Jordan Brand athlete after the reigning NCAA basketball champ signed an NIL deal with the ...

UConn’s Sarah Strong signed an NIL deal with Jordan Brand, joining a group of men’s basketball stars on Monday.

While the Golden State Warriors are working hard to return to their winning ways, big shoe companies are also on a winning quest of their own to sign Stephen Curry, the biggest "sneaker free agent" at ...

Before the Golden State Warriors faced the Utah Jazz, Steph Curry paid tribute to the NBA legend, Michael Jordan.

The rapper sparked laughs online after posting a playful message aimed at Marcus Jordan, and revealing the long-running "beef ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Howard University student-athletes Iyanna Fortenberry (top left) and Calvin Robins Jr. (bottom left) model exclusive pieces from the Howard x Jordan Brand collection during a recent photoshoot. (Photo ...