When pressed, do you choose your idol or your friend? That was the question essentially given to Hall of Fame guard Dwyane Wade on his podcast on the WyNetwork ...

Syracuse Orange freshman Kiyan Anthony, Carmelo's son, is part of a new NIL deal with some other stars in the sport.

UConn women's basketball star Sarah Strong is one of the latest NCAA standouts to join the Jordan Brand lineup.

Steph Curry continues to roll out in different sneakers since his recent split with Under Armour after a 12-year partnership.

Jordan Brand reveals its Class of 2025 NIL roster sourced from Nike's announcement. New class includes four elite prospects ...

UConn star Sarah Strong is now a Jordan Brand athlete after the reigning NCAA basketball champ signed an NIL deal with the ...

UConn’s Sarah Strong signed an NIL deal with Jordan Brand, joining a group of men’s basketball stars on Monday.

While the Golden State Warriors are working hard to return to their winning ways, big shoe companies are also on a winning quest of their own to sign Stephen Curry, the biggest "sneaker free agent" at ...