Syracuse Orange freshman Kiyan Anthony, Carmelo's son, is part of a new NIL deal with some other stars in the sport.

UConn star Sarah Strong is now a Jordan Brand athlete after the reigning NCAA basketball champ signed an NIL deal with the ...

UConn’s Sarah Strong signed an NIL deal with Jordan Brand, joining a group of men’s basketball stars on Monday.

While the Golden State Warriors are working hard to return to their winning ways, big shoe companies are also on a winning quest of their own to sign Stephen Curry, the biggest "sneaker free agent" at ...

Before the Golden State Warriors faced the Utah Jazz, Steph Curry paid tribute to the NBA legend, Michael Jordan.

The rapper sparked laughs online after posting a playful message aimed at Marcus Jordan, and revealing the long-running "beef ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Wide receiver Tetairoa McMillan is arguably the greatest of all time (GOAT) at his position at Arizona. Recently, McMillan signed with a brand founded by arguably basketball’s GOAT in Michael Jordan.

The Air Jordan 3 “True Blue” retro returns in Fall 2026 for $220. It closely follows the original 1988 colorway, featuring OG Nike Air branding. Fans anticipate an authentic, high-quality recreation ...

If the basketball world has learned anything about Michael Jordan, it is that he takes things personally. That extends to the quick-witted social media team he employs at Jordan Brand. Jordan's ...