Syracuse Orange freshman Kiyan Anthony, Carmelo's son, is part of a new NIL deal with some other stars in the sport.

It has been super fun watching Steph Curry roll out a different sneaker every game after his split with Under Armour, and he ...

UConn women's basketball star Sarah Strong is one of the latest NCAA standouts to join the Jordan Brand lineup.

Steph Curry continues to roll out in different sneakers since his recent split with Under Armour after a 12-year partnership.

A surprising pre-game sneaker twist turned heads as a top NBA star rocked Jordan Retros during his ongoing sneaker free ...

Jordan Brand reveals its Class of 2025 NIL roster sourced from Nike's announcement. New class includes four elite prospects ...

Founding WNBA franchise Phoenix will have a new look entering the 2026 season, as the Mercury announced its first-ever ...

UConn star Sarah Strong is now a Jordan Brand athlete after the reigning NCAA basketball champ signed an NIL deal with the ...

Stephen Curry creates sneaker buzz by wearing Jordan models and Sabrina 3s while hinting at major upcoming brand decisions.

Syracuse men’s basketball freshman Kiyan Anthony signed an NIL deal with Jordan Brand, Nike announced Monday. Kiyan — son of ...

UConn’s Sarah Strong signed an NIL deal with Jordan Brand, joining a group of men’s basketball stars on Monday.