UConn women's basketball star Sarah Strong is one of the latest NCAA standouts to join the Jordan Brand lineup.

Jordan Brand reveals its Class of 2025 NIL roster sourced from Nike's announcement. New class includes four elite prospects ...

Syracuse men’s basketball freshman Kiyan Anthony signed an NIL deal with Jordan Brand, Nike announced Monday. Kiyan — son of ...

UConn’s Sarah Strong signed an NIL deal with Jordan Brand, joining a group of men’s basketball stars on Monday.

Syracuse Orange freshman Kiyan Anthony, Carmelo's son, is part of a new NIL deal with some other stars in the sport.

The longtime Jumpman partner wore a Y-3 jacket to the Las Vegas Grand Prix. Are we entering Cactus Jack’s Three Stripes era?

Paris Saint-Germain and Jordan Brand are back in their tailored swagger era. On the eve of its on-pitch debut against ...

A surprising pre-game sneaker twist turned heads as a top NBA star rocked Jordan Retros during his ongoing sneaker free ...

Stephen Curry creates sneaker buzz by wearing Jordan models and Sabrina 3s while hinting at major upcoming brand decisions.

Stephen Curry is currently a shoe free agent, and the Golden State Warriors star appears to be enjoying the freedom to wear ...

Steph Curry continues to roll out in different sneakers since his recent split with Under Armour after a 12-year partnership.

The Air Jordan 4 “Sierra Red” brings Ivory leather, red hits, and Valentine’s-themed details. Here’s the release rundown and ...